Msheireb Downtown Doha Partners with Ground Control Entertainment to Launch World-Class Entertainment Experiences in Qatar

Msheireb Downtown Doha continues to establish itself as a premier destination for social interaction and family entertainment, announcing a strategic partnership with Ground Control Entertainment to introduce a diverse and exclusive range of world-class entertainment experiences for the first time in Qatar.

Exclusive Global Experiences at Msheireb Galleria

The partnership includes the launch of three innovative entertainment experiences, licensed by some of the world’s most renowned brands:

• Ground Control
• NERF Action Xperience (licensed by Hasbro)
• PLAY-DOH Fun Factory

These attractions will be hosted at Msheireb Galleria, further enhancing the destination’s position as a vibrant hub for family engagement and entertainment in the heart of the Qatari capital.

CEO of Msheireb Properties Comments

Eng. Ali Mohamed Al-Kuwari, CEO of Msheireb Properties, commented on the partnership:

"The exclusive launch of Ground Control, NERF Action Xperience, and PLAY-DOH Fun Factory introduces a new family-friendly entertainment space for visitors of Msheireb Downtown Doha. These experiences combine shopping, dining, and play in a culturally rich environment that is easily accessible through multiple sustainable transportation options."

He added:

"This step aligns with our efforts to develop leading tourism and leisure experiences, and we look forward to its positive impact on community engagement across all segments of society in our innovative city."

A Step Toward a Comprehensive Entertainment Future in Qatar

This new partnership reflects Msheireb Downtown Doha’s commitment to delivering unprecedented entertainment experiences in the region, blending modernity, culture, and sustainability—making it an ideal destination for families and visitors of all ages.