Ooredoo Qatar showcased its latest AI-powered creative workflow during the Mobile World Congress 2026 in Barcelona, through a live demonstration at the Google Cloud pavilion.

The company highlighted how it is leveraging advanced generative AI tools, including Gemini Enterprise and models such as Veo, Imagen, and Nano Banana, to transform its marketing process from concept to execution with greater speed and efficiency.

Ooredoo explained that this transformation has enhanced team productivity, boosted innovation capabilities, reduced production costs, and accelerated time-to-market for campaigns.

The demonstration showcased the company’s ability to shift from traditional resource-intensive production methods to AI-driven workflows, enabling faster idea generation and scalable content creation.

It also featured the use of advanced tools for producing high-quality cinematic visuals and images, along with smart editing technologies that allow marketing materials to be developed in seconds instead of days.

The presentation focused on key transformation areas, including faster campaign launches, bridging the gap between concept and execution, achieving high production quality at lower costs, and improving operational efficiency while allowing teams to focus on strategic priorities.

Ooredoo emphasized that this approach reflects the growing role of AI in reshaping the future of creative work, reinforcing Qatar’s position as a hub for technological innovation and highlighting its leadership in adopting next-generation solutions in the telecom sector.