Qatar Airways Group expands global sporting partnerships in 2022-23

Qatar Airways Group has achieved significant strides in the past year by expanding its presence and fostering innovative collaborations in the realm of sports.

According to the airline’s recently released annual report for the fiscal year 2022/2023, these achievements mark an ongoing commitment to support sports initiatives on a global scale.

Throughout the 2022/2023 financial year, Qatar Airways Group diligently pursued its goal of supporting the worldwide community by sponsoring various sporting initiatives, federations, competitions, and teams.

“As FIFA’s Official Partner and Official Airline of the FIFA World Cup Qatar 2022, the Group upheld its commitment to unite people through the power of sport throughout the 2022/2023 fiscal period. Over the period of the tournament, Qatar Airways operated nearly 14,000 flights bringing fans from all six continents to Qatar, to witness the greatest sporting show on earth.”

“Five billion fans engaged with the FIFA World Cup Qatar 2022 across the tournament, delivering vast media return on investment to the Qatar Airways brand and more than 63 percent media return than the Russia World Cup 2018. The social media engagement of the tournament increased followers by more than 83 percent.”

One notable achievement was Qatar Airways’ robust involvement in the lead-up to the tournament, where the airline executed international FIFA activations in 19 cities across the globe. These activations captured the attention of over 20 million fans through social media engagement.

A highlight of Qatar Airways’ sporting partnerships was its elevated collaboration with Paris Saint-Germain, as the Official Airline Partner since 2020. The airline expanded its role in June 2022, becoming the Official Jersey Partner for the illustrious French football champions, beginning with the 2022/2023 season.

The Qatar Airways Group’s sporting affiliations extended beyond football, encompassing prominent global clubs such as FC Bayern München, Al Sadd SC, and the Qatar National Football team. The Group’s support also reached local sporting events, including the Qatar ExxonMobil Open, Qatar Total Energies Open, and the Qatar Classic Squash Championship, among others.

In a testament to its commitment to the world of motorsports, Qatar Airways is now the Official Global Airline Partner of Formula 1 and holds the title sponsorship for the highly anticipated Formula 1 Qatar Airways Qatar Grand Prix 2023. This event is set to take place at the Lusail International Circuit from October 6 to 8.

Furthering its influence in the world of sports, Qatar Airways solidified its position as the Official Airline Partner of the premier United Rugby Championship and European Professional Club Rugby competitions.

Among the various sports Qatar Airways embraced, the airline marked its support for the exhilarating GKA Kite World Tour. In an impressive move, Qatar Airways became the Title Partner and Official Airline of the GKA Kite World Tour for three years. This partnership also marked the inauguration of the remarkable Fuwairit Kite Beach resort in Qatar’s northeast, which hosted the inaugural ‘Visit Qatar’ GKA Freestyle Kite World Cup 2023.

Amid its ambitious sporting sponsorships, Qatar Airways Group demonstrated an unwavering commitment to community support and charitable initiatives.

Notably, the airline continued its partnership with “Educate a Child,” contributing to providing quality primary education to millions of out-of-school children.

Additionally, Qatar Airways sustained its support for Orbis UK, a charity dedicated to preventing vision impairment. The airline also maintained partnerships with local and country-specific organisations, including Qatar Fund for Development, The Abdullah Bin Hamad Al-Attiyah International Foundation for Energy and Sustainable Development, and Qatar Assistive Technology Center – MADA.

As an advocate of educational entertainment, Qatar Airways partnered with KidZania Qatar, KidZania Kuwait, and KidZmondo Qatar. These facilities offer children the opportunity to engage in role-playing scenarios as pilots and cabin crew, fostering a passion for aviation from a young age.

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